My Media Product is a music magazine based around Rock and Pop-Punk. If we look at similar magazines, namely Kerrang and Mojo we can see that they do not actually have a fixed Target Audience and instead opt for a more 'all around' approach working on the idea that there is something for every age and gender in the genre of Rock. Kerrang like to focus of Heavy Rock and Pop Punk, so you could say that the Heavy Rock aspect would attract the attention of older fans, and the Pop Punk would attract the attention of younger fans, although this is mainly down to stereotypes.
If I had to specify an age group, I would say that my magazine mainly focuses on those aged between 16-28, mainly because of the use of social networking throughout my magazine and how much it is intertwined with the interaction. A lot of my magazine focuses around socialising with the fan base through the use of social networking, something that some of the more older fans are not as familiar with, or do not see the point of. I would say that my magazine is aimed at both male and female for different reasons; the male aspect because of the music and the style, although possible towards females too because of the social networking interaction (It is a lot more common for a female to gain an 'obsession' with a magazine and start to socialise with the creators and add in their own input, which is easily done with the link my final piece has with this).
My model for my magazine was my 18 year old friend, Richard. He has the stereotypical appearance of a rock artist due to how his hair sits after styling it, appearing as if it has not been styled at all due to it's natural waviness. When taking my photos, I wanted to have his hair straighter because I wanted a more sophisticated look that challenged the stereotypes that rock magazines create.
Due to my model, I would come to a final conclusion that my target audience is in fact younger than 28 and more so between 16-21 mainly because of the way I have put forward some of the things I have said within my pages. My pages go for a very casual approach that is meant to be read lightly and as if an actual conversation is being had with an actual person. Because of this conclusion, it means I can make further analysis into my target audience by looking into my model himself, where he shops and what music he listens to.
If you were to look at the music that Richard is most fond of, it would revolve around Rock and Metal, as well as some occasional Pop Punk. Some artists found within his music libraries would include Paramore, My Chemical Romance and Slipknot, three very different bands that cover all three genres mentioned. Richard is a fan of physical CDs, and has created a rather large collection of them within his bookshelf; his preference of physical CDs in comparison to digital MP3s comes down to his music choice, with the majority of his favourite bands having become popular before MP3s were as big as they are today. In order to buy his CDs, Richard would visit HMV as this would contain all the music he would want to find, as well as many other genres that might take his fancy.
In terms of clothes, Richard is always wearing Jeans, varying from simple Black jeans to bright vibrant Red jeans. The concept of wearing odd coloured jeans matches with my previous statements on how fans of Rock don't want to conform to the rules of society and want to stand out amongst the masses because of their individuality; for this reason also, Richard is found to be shopping online more so than he is found to be shopping outside due to the larger range of clothes that can be found on his favourite sites.
By shopping for his clothes online, it means he can get whatever he wants whenever he wants without having to worry that the store has run out of stock. Online retailers also contain a lot of exclusive clothes that he would not be able to find anywhere else; you could say that with some of the places he shops, he has slight aspects of being a hipster, although this is entirely down to personal view. Some commonly visited sites include: https://www.joythestore.com/ and http://www.asos.com/
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